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Panoramic x-rays have a long history in dentistry.  In the History of panoramic radiology, author Dr. Dorrit Hallikainen, MD, PhD, notes that “Panoramic radiography is an essential element in oral radiology today.” He continues, “the first attempts to image the whole jaw were made with intraoral radiation sources at the beginning of this century,” and cites that the narrow-beam principle was described as early as 1922, but the equipment was not offered for commercial use until the 1960s.

The pan has evolved into a valuable diagnostic tool, and an article called “Focusing on the Image,” in Dimensions of Dental Hygiene says, “the most important component in producing a diagnostically acceptable panoramic image is the patient positioning.” Author Evelyn M. Thomson, BSDH, MS, further notes, “The dental hygienist who is skilled in understanding panoramic equipment operation and pediatric patient management is more likely to produce radiographic images that result in higher diagnostic yields.”

Kelly Pierce, assistant at the office of Drs. Davila & Velazquez in Greenville, NC, says that the positioning on their new Gendex machine is “super easy for me and the patient.”

 

She describes, “We just put them in the machine, move their feet into position, set them up with the laser lines, secure their head, and we have the image in a few seconds.”  Here’s a short video on this process.

She notes that she the system has nearly eliminated the need for retakes. “In the almost three months that we have had our Gendex machine, I have had only one retake,” she says.

We, at Gendex, understand the needs of the dental practice. That’s one reason why both the new GXDP-300™ and GXDP-700™ digital panoramic systems have EasyPosition™. With easy-access controls, a sturdy chin support, ergonomically designed hand-grips for patient comfort, fully adjustable head support, and laser alignment lights to accurately guide patient positioning, dental hygienists and assistants can offer their dentists the high-quality and consistent results of “proper” pans.

A recent article in Dental Traumatology noted that 3D is a beneficial tool for diagnosing vertical root fractures (VRFs). Since the diagnosis is based on clinical and radiographic presentations, the study notes, “It might be difficult to detect VRFs in non-endodontically treated molars by conventional radiographs in certain situations because of the limitations of 2D images and many others factors such as the VRFs being in their early stages.”  Variations in root shapes and the position of the VRF can affect detection on conventional radiographic methods, and in turn, may lead to a misinterpretation of a radiolucent fracture line. The study presents four case reports to illustrate how CBCT was utilized to gather more information of the presence of VRFs, and “successfully diagnose VRFs based on direct visualization of radiolucent lines, especially those suspected from routine conventional radiographs, as well as their symptoms and clinical findings.”

To get to the root of the matter, or at least the fracture on the root, CBCT scans provide high definition diagnostic images for efficient treatment planning.

For the important aspects of life, we always look for a good fit. For relationships, a good fit means less pain and fuss, more cooperation—basically, a good fit is a good indication that things are going to work out right.

For Gendex GXS-700™ sensors, researchers and developers have worked diligently on the sensors’ ergonomics so that they can be a good fit for any size or age patient.  Rounded corners and smooth edge finishes comfortably fit the anatomical shape of the mouth. This is a welcome change from the sharp corners of traditional film or a lot of other sensors that can cut into delicate tissues. Michigan dentist and GXS-700 owner, Dr. Gregory Balog states, “For my patients, the sensor provided a more comfortable x-ray experience. Patient after patient comments on the improvement over film.”

These dental digital sensors were designed in two sizes—pedo and adult, to cater to varying mouth sizes and shapes, especially important for a practice’s youngest patients. Plus, the holders are shaped to the sensors—no gaps to cause discomfort.

Sensor ergonomics extends beyond patient comfort. Team members find these sensors easy to place and move around the mouth, reducing the time it takes to capture x-rays, even in difficult positioning, such as third molars and long-rooted canines, and horizontal and vertical bitewings.  Besides ergonomics, the high resolution images are incredibly clear and sharp, another example of a good fit for a dental practice, and a visual way to achieve the best diagnosis possible.

Gendex is proud that our products are respected and trusted by the dental community. We value the relationships that we have built with our doctors and their associates—and the ergonomics of our GXS-700 sensors make us an even better fit around the dental office!

Here’s Gendex Representative Todd Starker proudly showing the GXS-700 sensor to some folks from AT Still University.

The survey cites that 73% of respondents consider themselves as “researchers,” checking out hands-on demos and studies to back up their instincts. It seems that most dentists are planners at heart. The survey notes that “just 7% admitted to being impulse shoppers who see something and want to go for it.” Whatever their decision-making style, the survey points out that technology is definitely foremost on practitioners’ minds.

One of the most sought-after types of technology is digital radiography. Of the 15 categories of technologies included in the survey, digital x-ray system/digital sensor ranked in the top four most commonly owned, by 76 percent of the participant dentists.  These top technologies have steadily increased in popularity in recent years. Some respondents even applauded digital x-ray as the item that has given their practice the biggest boost, with intraoral cameras coming in second.

Dentists who decide on GXS-700™ sensors bring a legacy of sensor research and development to their practice—clear, high resolution images, rounded corners and two sizes for comfort for children and adults, and high speed USB connectivity. Dentists’ digital wish lists also extend to CBCT systems—and the GXCB-500™ and the new GXDP-700™ are two excellent choices for diagnosis and treatment planning of caries, root investigation, orthodontics, implants, surgical procedures, and patient education. Click here to see the newest digital pan/3D/ceph in action!

The survey indicates that there is always room for growth in terms of adding more clinical technology to the practice. It also shows that offices are getting more active with popular outlets such as Facebook, Twitter and YouTube to help promote and grow the practice. We hope you “Like” our Facebook page and check in with our blogs to keep up with all of our exciting developments. Team Gendex is always available to help you understand and implement digital radiography in your practice—helping you to keep up with and exceed digital radiography expectations.

 

Todd Starker is a man of many talents. Sports, singing, raising his son, and selling Gendex products keep him satisfied and fulfilled. Todd prides himself on reaching for worthy goals--using his time wisely, treating customers fairly, and selling the best dental products around. When he’s relaxing with golfing buddies, the fresh air and sunshine keeps his experience above par, no matter what the score. On the road for Gendex, he always is at the top of his game, giving it his best shot and helping his customers to take the right course of action with the best products available.

Tell us about your family.

 I have a beautiful wife and am the father of a well-behaved son. My wife is the best-dressed stay-at-home mom ever! My son loves to play football, the position of quarterback, so that means I do most of the running. He also likes to play tackle, so we are always tackling each other. He also likes to play baseball and sing country music, like me. I sing in the shower, around the house, in the car, so he gets that from me.

What are your hobbies?

I enjoy golf, physical fitness and political conversations. When I have time, I jog and lift weights; I try to stay in shape. I have a regular foursome for golf. It’s a great game because it allows me to be outdoors. Even if the game goes awry and I don’t get a good score, I can still appreciate my surroundings.

 

How did you reach your current position at Gendex?

I was working for KaVo when Gendex merged for a time with KaVo. I then moved over to the Gendex team. It was a move that worked well for me.

What is your “on-the-job” philosophy?

Do it now, get it done, and fulfill the promises you make. I don’t delay when I have a responsibility because waiting means that the consequences of not getting the job done are still continuing. Why not get something done sooner, and get the satisfaction? I fulfill my promises because I expect people to do what they say they will do. I am amazed at how many people I encounter who have been disappointed by salespeople who do not fulfill their promises. That is not healthy, and it breeds animosity—definitely not my style.

Tell us about the response of your “Experience Gendex” bus events.

The people are in awe of what we have done. They are taken aback by the fact that a manufacturer would go to that extreme to show their products. They all want to get into the bus and spend some time learning about the products.

What has been your greatest accomplishment?

Professionally, obtaining rep of the year in 2004. Personally, our son. Also, I felt very accomplished when I was acquiring real estate. At one time, I owned five houses. I kept them for a few years and then sold them.

What do you want Gendex customers to know about you?

I am genuinely concerned helping doctors and staff members solve their problems. I like working for Gendex because the product line allows me to solve any of the doctors’ imaging quandaries—pans, 3D cone beam, digital sensors, software, cameras, intraorals—they are all great products for me to tell them about and to help them implement.

What is your definition of success?

Obtaining worthy goals, healthy relationships, and financial independence.

Larry Gioffre has a way of finding creative solutions to complicated problems. His work ethic entails giving customers more service than they expect, a pleasant surprise. Five years ago, he got a pleasant surprise of his own—his twin daughters, who as they grow, add a new meaning to the term “multi-tasking.” Whether he is with a client, on the Experience Gendex bus, or home with the family, all of his customers and colleagues find him ready to innovate, explore and be undaunted by challenges. He says, “Where others throw up their hands, I roll up my sleeves and get busy.”

Tell us about your family:

My family consists of my wife and our identical twin girls. I met my wife at the Oregon Dental Conference 10 years ago (Who says we’re only there to sell?) We were set up by a mutual friend that worked in a dental office that had a Denoptix system. She was an RDA there before she relocated to our current home in the Bay Area.

What are your hobbies?

I like gadgets, and anything to do with technology. I also enjoy customizing the technology and adding features to it. I enjoy playing golf, working out, home improvement, vacationing, and spending time with my family. 

How did you reach your current position at Gendex? 

Well, that’s kind of a long story that involved quite a few mergers. I started with a small start-up company called Insight Imaging Systems back in 1994 selling intraoral cameras, software ,and digital x-ray over the phone.  We were then acquired by New Image Industries in 1996. I then made the transition to outside sales. New Image was then acquired by Dentsply in 1997.  Dentsply then acquired Gendex in 1999,  and I have worked with Gendex ever since. 

What is your “on-the-job” philosophy? 

I have two: Go the extra mile for your doctors and your dealers, and one day, they will return the favor.  I have a way of finding creative solutions to complicated problems. Second, I have always believed in treating the customer as I would like to be treated.   

Tell us about the response of your “Experience Gendex” bus events.

The event we held at Dr. Khandaqji’s office is San Ramon was inspiring. Dr. K invited a few colleagues, including two from the Seattle Study club.  They were very interested in the GXDP-700 (the dental cone beam system that Dr. K has), and there was lots of time for them to see the system in action—on the bus and in Dr. K’s office. Other doctors said they were going to send patients over to Dr. K to get scanned. That put a big smile on Dr. K’s face. Everyone was amazed by the bus and couldn’t believe that Gendex did this. One person wanted it to tailgate at a football game. I also met a financial planner that invited me to an event where 40 doctors will be present.  Overall, it’s a great experience and wonderful for networking.

What has been your greatest accomplishment?

 I would have to say, by far, experiencing the birth of my twin daughters that were born prematurely— 26 weeks, 5 days to be exact. Leading up to this, I had to take care of my wife for 10 weeks while she was on strict bed rest. During this time, I had to do all the daily shopping, cooking, cleaning, household activities, look after my wife, and—oh, by the way, sell Gendex imaging solutions. It caused me to miss the first day of the CDA meeting that year. But I would do it again in a heartbeat. 

What do you want Gendex customers to know about you?  

I would like them to know that I truly appreciate their patronage and am proud to have them as part of the Gendex family.  Also, I will be there to support them and be there in the future when their practices need change.

What is your definition of success? 

I really struggle with the word success—I don’t feel that I have attained it. That is what motivates me to keep pushing. I feel that once you feel like you are successful, you tend to slow down, and I have no intention of doing that.  Ask me that question again in 23 years!

Ever wonder why third molars are called “wisdom” teeth? These teeth usually erupt at 17–21 years of age, a time when young adults are gaining the wisdom that they need for their adult years.

And why do so many people need to have third molars extracted? We can thank evolution and science. During certain eras in the evolution of man (and woman), most humans’ jaws could accommodate these teeth, but now, wisdom teeth are often extracted since  overall jaw size of modern man has become smaller. Plus, contemporary dental care helps people to retain healthier teeth for a longer time, so we now experience less permanent tooth loss, and with that, less available spaces to accommodate potentially forward-drifting third molars. Simply put, we’re keeping more of our teeth longer—the trade-off may be that we can’t hold on to our third molars.

Even though we’ve gained a healthier dentition overall, no one is happy about the idea of having their wisdom teeth removed. But there are valid reasons why these molars need to come out—and there are ways to make the process less complicated and more successful.

Here’s a great article by Oral Surgeon Dr. Bruce Cohen which answers many questions that patients typically pose to their dentists. It covers many aspects of the “why and how“ of the third molar removal and the technology, including CBCT scanning, that gives doctors an exact look in a patient’s anatomy so there are no surprises during surgery. 

For more information on 3D cone beam systems, and other dental imaging solutions, visit the Gendex website.

Q&A:

Tell us about your family.

I have been married for eight years and have two beautiful children. My son loves school and chatting with anyone that will talk to him. He has ample amounts of energy and plays hard and sleeps hard. My daughter loves to be outside without shoes and hanging out in the garage with Dad. My wife enjoys days at home with the children and especially loves it when the school season reopens.

What are your hobbies?

When not on the mountain, I love working in the garden, welding, and watching the Baltimore Ravens.

How did you reach your current position at Gendex?

After working with the Department of Forestry in Santa Cruz, CA, for two years I decided to move to Sacramento and work on a fire management degree from CSU, Sacramento. During my time at CSUS I started selling fire equipment to businesses. That is where I found my calling in sales. After graduation, I worked for ADP payroll for three years, and then was fortunate to be brought on by Gendex six years ago. Time sure has flown by.

What is your “on-the-job” philosophy?   

I love having the doctor and dealer relationships that have been built over the past six years. “Communication, follow through, and never leave a stone unturned” are my mantras and have been a driving force in my career. 

Tell us about the response of your “Experience Gendex” bus events.

With four bus stops now complete, I have really enjoyed seeing staff, dealers, and doctors’ reactions to both the bus pulling in and them actually boarding.  In Reno, we had nine doctors attend with their staffs. The bus was packed, and the excitement level was through the roof.  The comment I have heard most is that Gendex has thought outside the box with an innovative way to promote the line that is mindful of dentists’ busy schedules. 

What has been your greatest accomplishment?

My greatest non-work accomplishments have been to both support a family and make time for hobbies outside of work.  My greatest accomplishments for work would be the continual growth in my territory and the ability to keep in touch with my current client base.

What do you want Gendex customers to know about you?  

I love happy clients, and nothing rewards me more than getting a thank-you card or letter from an office detailing their positive experiences they have had with both Gendex and me.

What is your definition of success?

My definition of success is simple, if I can continue to provide for my family and build a happy and excited client base, I could not ask for anything else.

Traveling is Troy Schmidt’s vocation and his avocation—he likes to keep things rolling, during work and play times. On a recent business trip to Alaska, when he found that he had some weekend downtime, there was no lounging by the glacier for him. His brother-in-law from San Francisco joined him, and they rented motorcycles for an 825 mile motorcycle tour—that’s 700 miles of state roads and 125 miles of off-road riding across “America’s Last Frontier.” That’s how Troy rolls in his work for Gendex as well—with determination, enthusiasm, and a sincere dedication to attaining his goals.

Tell us about your family.

Most of my family is in Chicago. My wife and I have a son who is a toddler.  I was adopted, and now, with my son, I finally have a blood tie. I never really felt that before. Now, I have someone running around that looks like me, and that’s kind of fun, like the icing on the cake.

What are your hobbies?

I love outdoor adventure recreation. I am an avid bicyclist, love motorcycle riding, kayaking and snowshoeing. Even though it’s tough sometimes to travel with my 2-1/2 year old son, we try to take family vacations once or twice a year, go to the beach, or just get away to keep us sane and give us a break.

How did you reach your current position at Gendex?

I started out in 2000 working for KaVo doing laboratory installations, and shortly after that I got a sales territory in Spokane, Washington. In 2005, I also took on Gendex sales, and then came over to full-time to Gendex and kept adding states. Last year, I expanded to five states, Oregon, Washington, Idaho, Montana and Alaska—a big territory with lots of work, but lots of fun at the same time.

What is your “on-the-job” philosophy?    

It’s easy to offer Gendex’ great products—especially exciting is the new GXDP-700 pan with cone beam for GPs who want to place implants. My real satisfaction comes from the people that I work with on a day-to-day basis. I build relationships and friendships along the way. My customers know that I want them to succeed, and they want me to succeed as well.  When I was selling handpieces and small equipment, I was just “the rep;” now, I feel so much more involved. The dentists and office staff know my name because I stay with them from my sales presentation all the way through their installation and training. It is nice to establish a longstanding history with these offices.

Tell us about the response of your “Experience Gendex” bus events.

The Experience Gendex bus is a great draw. Having pans, sensors, and cone beam equipment on board lets the dentists look at the whole line up, and they get to see where they fit in, and then focus on that product and see it in action.

What has been your greatest accomplishment?

I find accomplishments in my work and personal life every day. When I was a competitive cyclist, I saw all of the draining of energy and hard work efforts pay off, and likewise in sales goals, during a presentation, I can feel the satisfaction when all of the pieces of the puzzle come into place. In my life, I have many small accomplishments that keep me driving forward.

What do you want Gendex customers to know about you?

I want my clients to know that I have their best interests at heart. In the world today, a lot of people just want to make money, but I value the partnership and the relationship. I want them to trust me and have confidence that I won’t lead them astray. 

What is your definition of success?

Success is having the right balance of work and family. Reaching sales goals is important, but surrounding yourself with people that you love and keeping them happy is the real key. At the end of the day, money is important, but not nearly as important as my family.  We have to balance the work and fun times. That’s why we are here, living our lives and trying to contribute to the well-being of society along the way.

 

Easy does it, easy peasy, easy-to-use…for dental imaging products, “easy” means completing a task with the least amount of effort.  And when it comes to touchscreen development, Gendex worked tirelessly on the screens for the GXDP-300 and GXDP-700, the dental digital imaging products. The idea was to make them “intuitive.” I guess you could say that the end goal was to have a screen that takes the least amount of effort to take the image and also saves brain power. 

So, what goes into making these screens intuitive? State-of-the-art electronics and VOC—Voice of the Customer. Not leaving it solely in the hands of knowledgeable engineers, the development team sought design advice from clinicians, the folks that will actually use the systems in the dental practice on a daily basis. 

The team presented various screens to these practitioners, and asked them to demonstrate how they would “take a pan or 3D scan” without giving any hints as to how the screen actually works. In this way, they could tell if the icons and the movement through the different panels really make sense. It’s a process of observing users, making changes, observing users again, making changes again…until the optimal design is achieved. 

As you can see, this VOC process is not quick or easy (no pun intended). It takes time and effort. But in the long-run, Gendex ended up with a graphic user interface for each system, fondly called “GUI” (gooey), that is just another way the company keeps dental teams easily moving through their workdays.

Above is a picture of one of the GUI screens for the GXDP-700, and here’s a link to show the GXDP-300’s GUI in action. Be sure to check out all the videos on the Gendex YouTube Channel!